Ancient ad gives sound advice

When I first saw this March 1940 advertisement from Popular Science magazine over on the Modern Mechanix blog, I thought it was a foreshadowing of my view of self. Then I realized it’s an ad concerning fire insurance. The thing is, the words of the ad (after the smart/dumb part) are still true today.

“For A Smart Man I’m Pretty Dumb”

“I never realized this until too late—every fire insurance policy states that a complete list of destroyed and damaged property must be supplied before insurance can be paid. I had insurance, but the fire we had caught me way off base. It’s too late now to make a complete list for insurance settlement.

“It would have been easy for me or my wife to make that list before we had a fire. There’s even a helpful booklet that lists things, room by room, and helps you remember articles that you might forget. The book is free. I . hope other families will be smarter than we were and get one of these books before it’s too late!”

MAIL THE COUPON
THE AMERICAN INSURANCE GROUP (Dept. 1119)
15 Washington St. Newark, N. J.

Without charge or obligation, please send me your Household Inventory Booklet.

[tags]Modern Mechanix, Insurance advice, For a smart man I’m pretty dumb[/tags]