Yes folks, that bottled water you like so much comes from the same place your tap water does.
PepsiCo Inc. is the latest company to offer some clarity about the source of its top-selling bottled water, announcing Friday it will change Aquafina labels to spell out that the drink comes from the same source as tap water.
The group Corporate Accountability International has been pressuring bottled water sellers to curb what it calls misleading marketing practices. It says the Aquafina label’s mountain logo perpetuates the misconception that the water comes from springs.
Makes me think of the episode of Penn and Teller’s Bullshit in which they tested perceptions of tap water sold as bottled water based on price and descriptions of each water type. Yes, we are, on the whole, idiotic consumers.
[tags]Tap water, Water, Bottled water = tap water for many[/tags]
Not only is it tap water, it’s LOCAL tap water — which makes sense considering how expensive it is to transport something that heavy.
Aquafina, Dasani, and kin are simply re-filtered filtered tap water. It’s marketing-fracking-genius.