Testing in-game ads via eye tracking

This has to be one of the neatest uses of eye tracking I’ve seen. With the recent increase in real-world advertising in online games, and the talk of advertisers and game distributors working on bringing in more, it seems at least one company has decided to check on the effectiveness of this move. And the results don’t look promising for advertisers or distributors banking on this.

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Top games 2006 – multiple sources

End of the year review time, hot shot. Here are a number of sites giving out their top XX games of 2006 virtual awards and a sampling of their awards. Check some out and see with which you agree.

Next Generation:

  • 49. Galactic Civilizations II: Dread Lords (PC)
  • 34. Microsoft Flight Simulator X (PC)
  • 23. LocoRoco (PSP)
  • 4. Guitar Hero II (PS2)

Maxim Magazine:

  • 2. Sci-Fi Blockheads!
    LEGO STAR WARS II
    PS2, Xb, GC, PC, PSP, DS
  • 5. Spandex Gaming!
    GUITAR HERO
    PS2
  • 10. Mammoth RPGing!
    THE ELDER SCROLLS IV: OBLIVION
    X360, PC

Some random guy on Amazon.com:

1. Elder Scrolls 4: Oblivion Collector’s Edition (DVD-ROM) by 2K Games

10. Black by Electronic Arts (Whaaaaa? Note: Does not match up with the view of most of the rest of the gaming community)

16. Guitar Hero 1 Bundle (with Guitar) by REDOCTANE

CBS News on top portable games:

  • “Power Stone Collection” is a collection of two older Sega Dreamcast games merged into one. It’s a solid and slick fighter that is every bit as fast and fun as it originally was. Retail price $30. (PSP)
  • If puzzle games are your thing, or you enjoy music/rhythm based games, “Lumines 2” will easily fit the bill with more music options and a great price. Retail price $30. (PSP)
  • Castlevania: Portrait of Ruin” will utilize WiFi capability to play cooperative in certain modes, so you don’t have to go demon slaying alone. Retail price $35. (DS)
  • “Elite Beat Agents” is a quirky “touch the screen to the music” game that had me laughing within minutes of playing it! Music and rhythm game fans will LOVE it. Retail price $35. (DS – I just got this game, and it’s addictive)

There are plenty more such lists out there if you take the time to look.  It’s interesting to see how much overlap there is and how many unique entries there are per list.  You’ll see Oblivion and the various Guitar Hero incarnations on most lists, I think, but otherwise it is all up in the air.

[tags]Top games of 2006[/tags]

Sharp to produce blue laser diodes

Laser news!!! W00 w0000! Sharp Corporation will be investing significant sums into facilities for blue diode laser production. This should help in Blu-ray disc production, which I would imagine will help Sony with PS3 production, as well. Also, a fast ramp-up in blue diode laser production could help Sony shave a bit off the cost per PS3 produced in the near future, which would be welcome I’m sure.

Sharp Corp., Japan’s largest maker of liquid-crystal display televisions, will start producing blue laser diodes used in high-definition DVD devices such as those made by Sony Corp. and Toshiba Corp.

Sharp will spend “several billion yen” to build a dedicated line for the diodes at its Mihara factory in Hiroshima, southwestern Japan, spokeswoman Miyuki Nakayama said today, confirming an earlier report by the Nikkei newspaper. Production will begin this year with about 150,000 units a month and will be expanded to 500,000 units by September 2007, she said.

The company is challenging Nichia Corp. and other companies that make the devices in a market that’s expected to expand as consumers switch to high-definition discs that offer sharper picture quality and greater recording capacity. Sony, which backs the Blu-ray DVD standard against Toshiba’s HD DVD, has said a shortage of the diodes for use in its PlayStation 3 console forced it to delay the product’s debut in Europe.

Sales of the diodes at Sharp will reach 15 billion yen ($127 million) in the first fiscal year, the report said, without specifying. Nakayama declined to confirm or deny the revenue target, calling the figure “speculation” by the Nikkei.

If I’m doing my yen to dollars exchange-rate conversion correctly, this means at least a three or four thousand dollar investment. But I’m always bad about converting yen to dollar…

But more seriously, more blue diodes lasers can only be good. Because more lasers is always better than less lasers.

[tags]Sharp to increase blue diode laser production, Good news for Sony on the blue laser front[/tags]

I know I’m not needed, but can I just watch?

What else can you say, when you find out Eva Longoria says something like this?

Eva Longoria has lesbian crushes on Jessica Alba, Jessica Simpson and Eva Mendes.

The ‘Desperate Wives’ star says the stunning threesome, who are all neighbours, have a very “special” relationship.

That’s a party I want to go to.

[tags]Eva Longoria 4-way lesbian fling[/tags]

Like Chuck, it brings t3h pain

pain-gun.jpgDeveloped in secret for 10 years, announced in 2001, and secretly tested so we don’t really know how non-lethal it is, here comes the pain gun. Or, as we like to think of it in the Blahg-o-bunker “t3H Pa1n gunz0r!!!1!”

The crowd is getting ugly. Soldiers roll up in a Hummer. Suddenly, the whole right half of your body is screaming in agony. You feel like you’ve been dipped in molten lava. You almost faint from shock and pain, but instead you stumble backwards — and then start running. To your surprise, everyone else is running too. In a few seconds, the street is completely empty.

You’ve just been hit with a new nonlethal weapon that has been certified for use in Iraq — even though critics argue there may be unforeseen effects.

Personally, I’m all for trying this thing out (on bad guys, not myself). I’m one of those soft-hearted people who prefers breaking up minor uprisings without mass elimination of life. Of course, when serious conflict arises, I’m all for havy doses of lethal retaliation, but “t3H Pa1n gunz0r!!!1!” sounds perfect for those instances when less than massive response will do. (via Engadget)


[tags]The pain gun, Non-lethel crowd control, t3H Pa1n gunz0r!!!1![/tags]

LED booklight

lightwedge140.jpgThis is a slightly cooler than normal booklight, I think. It might be a hassle to switch sides of the page a lot, which appears to be necessary based on how it is built. I can see this light illuminating a page more evenly than any other booklight I’ve seen, though, which makes it totally worth having. It’s in the mid to upper $20 range, depending on which version you get. Geek-boy (yes, I stopped maturing around the age of 7 – that makes me still a boy, at least inside) that I am, I think I’d like the Harry Potter version.

[tags]Cool booklight, Better booklight[/tags]

Santa’s Blog

If your kids are wondering what’s going on in the lead-up to Christmas, you should see what the jolly ol’ fellow has to say for himself. Here, he writes about a recent (past few days) bout with illness.

I have been virtually out of commission the past few days. It started with a couple of days of headaches that just wouldn’t seem to go away. Then the stomach problems (don’t ask for details). Then that aching, weak feeling you get in your legs when your fever spikes. Then chills. I was able to push through until yesterday. I worked from home… from bed, actually… all day yesterday. I even teleconferenced into the staff meeting just across the village square at HQ yesterday. After thinking about it some more, I am pretty sure I caught it from Billy (read my Nov 27th post). Thank goodness I have Mrs. Claus & Jingle to keep this place running!

Thankfully, he’s feeling much better now. (via Neatorama)

[tags]Santa’s blog, Jolly old saint Nick in his off time[/tags]

Linerider awesomeness

Did you play Linerider back when I told you to?  Did you diddle with it a bit, try to do something cool, and then find you didn’t have patience to really pull off anything spectacular?  I know I did.  It was cool, but I couldn’t do anything nearly as well as I could imagine it.
Someone, however, did a bit of work and came up with a really nice linerider ride. Trust me, the screen shot doesn’t do this one justice – you must watch this to see how pitiful your meager attempts were.

linerider-awesomeness.gif

[tags]Linerider, Amazing linerider drawing, The must see Linerider hit of the year[/tags]

The science of magic

In attempting to better understand how the mind works, scientists are looking to a group of people which has spent centuries figuring out how to trick us. Recording magicians performing tricks, the scientists study how viewers are fooled based on how the magician performs the trick.

“Magicians really have this ability to distort your perceptions, to get people to perceive things that never happened, just like a visual illusion,” he added.

The researchers looked into a magic trick called the “vanishing ball,” in which a ball apparently disappears in midair. It’s done by faking a throw while keeping the ball secretly palmed in the magician’s hand.

Kuhn videotaped himself performing two versions of the illusion. In the “pro-illusion” version, on the fake throw, his gaze and head followed an imaginary ball moving upwards. In the “anti-illusion” version, Kuhn’s eyes stayed on the hand concealing the ball .

Viewers of the pro-illusion version where about twice as likely to believe they saw the ball fly off the top of the screen.

Kuhn and his colleagues measured the eye movements of volunteers during the experiment. Surprisingly, they found that when people believed they saw the ball vanish, most claimed they spent their entire time looking at the ball, yet most actually glanced at the magician’s face prior to following the ball to help them perceive the ball’s location.

. . .

In the future, the researchers plan to investigate how other magic tricks fool the brain. Kuhn and his colleagues will report their findings in the Nov. 21 issue of the journal Current Biology.

[tags]Studying magicians to understand the mind, The science of magic[/tags]